Puma | Mode XT

An immersive journey into the world of Puma’s new shoe.

Life A La Mode.

We took 32 hyper-relevant social media influencers on an immersive journey into the world of Mode XT – or what we like to call Life a la Mode. Mode XT lets you transition your look from the gym to the runway. We curated how it could be worn in every facet of this multi-dimensional consumer’s life. We built five engaging photo stations or Modes that each replicated a Gen Z activity. From the office in Boss Mode, catching up with friends in Brunch Mode, getting that healthy glow in Sweat Mode, finding your inner supermodel in Glam Mode and practicing self-care in Chill Mode.